Q&A: BITE Studios

Our eyes are always peeled when it comes to sustainable fashion. Gone are the days of eco-conscious clothing having an outdated, fusty image. These days the market is awash with conscious brands who are creating garments with a softer environmental footprint - without compromising on style and aesthetic. Which is why our interest was piqued when BITE Studios came along. The London and Stockholm based fashion brand offers a contemporary take on sustainability (it is integral to every one of their principles - from production techniques to offering fair wages) with their beautifully designed, minimalist clothes.

BITE was masterminded by four creatives with a shared aim to approach the fashion industry in a more ecological way. Their material sourcing avoids damaging the eco system - BITE only use natural fibres and all their materials are 100% ecologically certified with the Global Organic Textile Standard Certification. All their staff are on a living wage and the brand focus their design around timeless styles with long wardrobe-lifespans. We sat down with one of the founders, Elliot Atkinson, for a quick chat about all things BITE.

Talk us through your motivation for starting a fashion label and how did the name BITE Studios spring to mind?

BITE is an acronym for ‘By Independent Thinkers for Environmental Progress’. The founding partners of the company are William Lundgren, Veronika Kant, Elliot Atkinson and Suzanne Emanuelson. We came together as we shared the vision of creating a sustainable, cyclical business model based on founding principles of environmental and social responsibility with a strong, timeless aesthetic grounded in craftsmanship. We each felt that there was a gap in the market in terms of really beautiful quality clothes that happen to be made sustainably and ethically.

What would you say are the necessary steps to creating an ethical and ecologically sound business?

We have worked very hard in collaboration exploring how we can create a brand from scratch based upon our founding principles. In terms of our design process, I work very slowly and rigorously in the Atelier method, putting lots of care and attention into beautifully crafted pieces that last a long time and feel accessible and timeless. We source the very best quality natural fabrics available, which are usually organic and are low impact both in growing, milling and manufacture through to end of life. We pay fair wages to our artisans and feel this should be standard practice.

BITE prides itself on being fully sustainable. Why was sustainability such an important factor and how important do you deem renewable fashion within the industry?

We all felt that the industry really lacked beautiful, modern sustainable clothes that felt relevant to today. I think its very important now more than ever to pioneer business models based on core integrity. I think consumers grow more understanding and demanding of what they are buying into, and so it is more and more important to create answers and be fully transparent throughout the supply chain.

The BITE brand seems to draw on a male influence. What would you say your design aesthetic and inspiration is when designing each collection?

I really focus on our woman - who we feel is a consumer and who appreciates art and culture; a global thinker. She has high taste and demands good quality. This is integral to the design process - creating a world for that woman. I love tailoring and so creating an offering of modern, accessible clothes you can wear every day is key to BITE.

As a London based brand, how do you go about sourcing organic materials and fabrics?

We are rigorous and exploitative in our sourcing process, as we want only the best materials to work with. Natural and organic materials are limited and so we are always on the lookout for innovative materials, but still - there are incredible companies making beautiful quality materials today who we work with and champion. We tend to stick to European suppliers, but naturally, most raw materials come from Asia and elsewhere so the environmental impacts of shipping are always a minefield. We are very honest about the limitations, and that we aren’t solving every problem, but we have good intentions and I think our customer understands this.

Why was luxury such a key element of your brand ethos?

For me, I really believe in beautiful quality. This is what luxury means to me. I want to make clothes that live a long time - both practically and aesthetically. I tie this in to the design process, so we feel each piece is stand-alone.

Outline your next collection for us in three words.

Aesthetic, Crafted, Timeless.

Browse and shop BITE online here.

All images: BITE Studios

Share this:

More From The Journal

  1. Rule Of Three

    Celebrating the diversity and freedom of colour on different skin tones, Glasshouse’s resident makeup artist Emily and photography duo Al and K collaborate for a shoot that bends the rules of colour theory.

    More +
  2. Period Matters

    As more and more topics are placed under the sustainability spotlight, we have turned our attention to an interesting one: periods. As menstrual products start to modernise and with attitudes towards our monthly cycle becoming more open, we are delving into the subject and taking a look at some of the consciously-created menstrual products that we’ve introduced in the salon and online.

    More +
  3. Fashion Month: Round-Up

    As the curtain falls on the Spring/Summer 2019 catwalks, we have gathered together some of our favourite hair and beauty looks from all four cities.

    More +
  4. Reads: 11 by Jasmine Deporta

    Jasmine Deporta has been a favourite photographer of ours since her series Sofa Safari, where she matched her models outfits with the furniture they were sitting on. Now she’s back with the release of her first ever book, 11 - a personal journey through her last 4 years of work. We caught up with her to find out more.

    More +
  5. Hair Story: Ayesha McMahon

    As part of our Hair Story series at Glasshouse Journal, we spoke to up and coming model Ayesha McMahon about her natural hair and the story behind it. From free flowing curls to intricate braided styles, Ayesha walks us through her favourite looks and her love for her fro, along with her thoughts on the misconceptions of black hair in society.

    More +
  6. Turn of the Season

    ​Inspired by the tones and textures of Autumn, we’ve collaborated with still life artist Sophie Kirk and East London florist Still Life Flowers for an editorial shoot celebrating the new season, featuring some of our favourite Glasshouse Shop items.

    More +
  7. Nude by Kana London

    Inspired by sculptures and skin tones, the Nude Collection from Kana London is a unique take on ceramics for the home. After launching the collection at London Design Festival, we sat down with founder Ana Kerin to discuss the inspiration behind the project and the crossover between art and practical objects.

    More +
  8. Masterclass: Growing Your Hair

    Our ultimate guide to growing your hair. From the best treatments to the foods you should be eating, these top tips with help from our Creative Director Mia will help you to achieve longer locks whilst maintaining the long-term health of your hair.

    More +
  9. Photography: Yumna Al-Arashi

    ​London based photographer, filmmaker and writer Yumna Al-Arashi uses her art to challenge perceptions of women and Eastern culture, offering a new, more powerful narrative for us to explore. We sat down with her to find out more about the inspiration behind her work.

    More +
  10. Bug Clothing: The Magda Pants

    Glasshouse friend and collaborator Amy Ward designs linen easy wear that’s made to last and to be loved. The Magda Pants are her first foray into trousers and Amy has hand-picked an inclusive mix of interesting women to show them off. We chat to Amy about her open and ethical approach to clothes and running an independent business.

    More +
  11. On Art: Weronika Siwiec

    ​Self-confessed ‘creative’ Weronika Siwiec has tried her hand at everything from graphic design to building a natural house. However, her playful illustrations of women and their bodies is where the Amsterdam-based artist has really found her stride. She shares her thoughts with us about nudity, femininity and a slower pace of life.

    More +
  12. Masterclass: Second Day Hair

    ​Whether you struggle with frizz, kinks or greasy hair, we’ve put together the ultimate guide on second-day styling to help you avoid washing your hair everyday; saving on water and keeping your hair healthy.

    More +
  13. Introducing: Mia Waldern, Creative Director at Glasshouse

    As Mia steps into the role of Creative Director at Glasshouse Salon, we head to her East London home to find out more about her upbringing in LA, her love for animals and her passion for natural and organic beauty.

    More +
  14. Illustrated Form

    ​An exclusive new editorial in collaboration with illustrator Alexa Coe and photographer Thea Lovstad, shining a spotlight on the female figure from a woman’s perspective and the new nude.

    More +
  15. Work with us at Glasshouse Salon

    Fancy being a part of our close-knit Glasshouse team? We are looking for a talented Hair Stylist to come onboard.

    More +
  16. Hair Musing: Taja Feistner

    ​Our latest Hair Muse is shaking up the summer months with a haircut that’s fresh, directional and neatly cropped. Taja Feistner is the model-slash-eco-warrior with a conscience that’s as cool as her short back and sides. We learn more.

    More +
Load more posts