Q&A: BITE Studios

Our eyes are always peeled when it comes to sustainable fashion. Gone are the days of eco-conscious clothing having an outdated, fusty image. These days the market is awash with conscious brands who are creating garments with a softer environmental footprint - without compromising on style and aesthetic. Which is why our interest was piqued when BITE Studios came along. The London and Stockholm based fashion brand offers a contemporary take on sustainability (it is integral to every one of their principles - from production techniques to offering fair wages) with their beautifully designed, minimalist clothes.

BITE was masterminded by four creatives with a shared aim to approach the fashion industry in a more ecological way. Their material sourcing avoids damaging the eco system - BITE only use natural fibres and all their materials are 100% ecologically certified with the Global Organic Textile Standard Certification. All their staff are on a living wage and the brand focus their design around timeless styles with long wardrobe-lifespans. We sat down with one of the founders, Elliot Atkinson, for a quick chat about all things BITE.

Talk us through your motivation for starting a fashion label and how did the name BITE Studios spring to mind?

BITE is an acronym for ‘By Independent Thinkers for Environmental Progress’. The founding partners of the company are William Lundgren, Veronika Kant, Elliot Atkinson and Suzanne Emanuelson. We came together as we shared the vision of creating a sustainable, cyclical business model based on founding principles of environmental and social responsibility with a strong, timeless aesthetic grounded in craftsmanship. We each felt that there was a gap in the market in terms of really beautiful quality clothes that happen to be made sustainably and ethically.

What would you say are the necessary steps to creating an ethical and ecologically sound business?

We have worked very hard in collaboration exploring how we can create a brand from scratch based upon our founding principles. In terms of our design process, I work very slowly and rigorously in the Atelier method, putting lots of care and attention into beautifully crafted pieces that last a long time and feel accessible and timeless. We source the very best quality natural fabrics available, which are usually organic and are low impact both in growing, milling and manufacture through to end of life. We pay fair wages to our artisans and feel this should be standard practice.

BITE prides itself on being fully sustainable. Why was sustainability such an important factor and how important do you deem renewable fashion within the industry?

We all felt that the industry really lacked beautiful, modern sustainable clothes that felt relevant to today. I think its very important now more than ever to pioneer business models based on core integrity. I think consumers grow more understanding and demanding of what they are buying into, and so it is more and more important to create answers and be fully transparent throughout the supply chain.

The BITE brand seems to draw on a male influence. What would you say your design aesthetic and inspiration is when designing each collection?

I really focus on our woman - who we feel is a consumer and who appreciates art and culture; a global thinker. She has high taste and demands good quality. This is integral to the design process - creating a world for that woman. I love tailoring and so creating an offering of modern, accessible clothes you can wear every day is key to BITE.

As a London based brand, how do you go about sourcing organic materials and fabrics?

We are rigorous and exploitative in our sourcing process, as we want only the best materials to work with. Natural and organic materials are limited and so we are always on the lookout for innovative materials, but still - there are incredible companies making beautiful quality materials today who we work with and champion. We tend to stick to European suppliers, but naturally, most raw materials come from Asia and elsewhere so the environmental impacts of shipping are always a minefield. We are very honest about the limitations, and that we aren’t solving every problem, but we have good intentions and I think our customer understands this.

Why was luxury such a key element of your brand ethos?

For me, I really believe in beautiful quality. This is what luxury means to me. I want to make clothes that live a long time - both practically and aesthetically. I tie this in to the design process, so we feel each piece is stand-alone.

Outline your next collection for us in three words.

Aesthetic, Crafted, Timeless.

Browse and shop BITE online here.

All images: BITE Studios

Share this:

More From The Journal

  1. Wellness in Winter: Three Women Share Their Tips

    ​As Winter gets into full swing and the festive season has us feeling more than a little worn out, we’ve gathered together three women in wellness to share their tips on how to keep our immune system in tact during the silly season. From nourishing meals to grounding rituals and supplements, these women know a thing or two about keep the body balanced.

    More +
  2. Glasshouse Christmas Gift Guide

    To help ease the busy Christmas shopping period, we’ve put together our top picks from Glasshouse Shop that prioritise artisan crafts, natural and organic ingredients, sustainability and design.

    More +
  3. Hair Trend: Chocolate Brown

    Leaving summer balayages behind, we’re all about moody, glossy chocolate brown shades - simple yet big on impact and the perfect match for a rich winter colour palette.

    More +
  4. Bug x Glasshouse: Anti-Waste Accessories

    Working with our East London neighbours Bug Clothing, we are launching a collection of handmade hair accessories, including Scrunchies, Hair Ribbons and Head Wraps made from leftover fabrics.

    More +
  5. Masterclass: Toners

    ​With the help of our Senior Stylist Ashleigh, we’ve put together a guide on toners to help you understand the basics of the service; what they do, why they are used and how they can help you achieve your perfect colour.

    More +
  6. Q&A: Shereen Jupp of Mother Muse

    Celebrating motherhood in all forms, Mother Muse is a bi-annual coffee table book focusing on slow living and both the beauty and vulnerability of becoming a mother. ​In conversation with Glasshouse founder Olivia Crighton, model Shereen Jupp shares the story behind the publication and the experiences that drove her to create it.

    More +
  7. Meet The Founder: Laura Rudoe of Evolve Beauty

    ​On Monday 19th November we are hosting a Q&A and skincare session with Evolve beauty founder Laura Rudoe and Glasshouse founder Olivia Crighton, covering everything from ingredient sourcing to sustainability and the story behind the independent British brand, plus the chance to try out some of our favourite products from the range.

    More +
  8. Beauty: Boyish Brows

    ​Defined yet wearable with a touch of boyish charm, the latest eyebrow trend makes the most of the brows you’ve got. Here are our top tips on giving your natural brows some extra character to make just enough of a statement.

    More +
  9. Photography: Ilsa Wynne-Hoelscher Kidd

    Ilsa Wynne-Hoelscher Kidd is an Australian photographer who’s sensitive style lends itself to capturing the subject she resonates with most: motherhood. We catch up her to find out more.

    More +
  10. Guy Morgan: Flower Of The Five Wounds

    Verified Organic, suitable for pregnancy and ideal for those with sensitive skin, we explore the new Flower of The Five Wounds range from Guy Morgan Apothecary with imagery from photographer Thea Lovstad.

    More +
  11. Rituals: Elizabeth Bennett

    To kickstart our new Rituals series on Glasshouse Journal, we speak to freelance Journalist Elizabeth Bennet to find out what a balanced lifestyle means to her and what how she stays motivated, energised and calm in modern life.

    More +
  12. Work with us at Glasshouse Salon

    Fancy being a part of our close-knit Glasshouse team? We are looking for a talented Hair Stylist to come onboard.

    More +
  13. Rule Of Three

    Celebrating the diversity and freedom of colour on different skin tones, Glasshouse’s resident makeup artist Emily and photography duo Al and K collaborate for a shoot that bends the rules of colour theory.

    More +
  14. Period Matters

    As more and more topics are placed under the sustainability spotlight, we have turned our attention to an interesting one: periods. As menstrual products start to modernise and with attitudes towards our monthly cycle becoming more open, we are delving into the subject and taking a look at some of the consciously-created menstrual products that we’ve introduced in the salon and online.

    More +
  15. Fashion Month: Round-Up

    As the curtain falls on the Spring/Summer 2019 catwalks, we have gathered together some of our favourite hair and beauty looks from all four cities.

    More +
  16. Reads: 11 by Jasmine Deporta

    Jasmine Deporta has been a favourite photographer of ours since her series Sofa Safari, where she matched her models outfits with the furniture they were sitting on. Now she’s back with the release of her first ever book, 11 - a personal journey through her last 4 years of work. We caught up with her to find out more.

    More +
Load more posts