Local Loves: Diddy’s

On a bright corner of Mare Street, a pink and green clad coffee spot/bar/all day hangout has cropped up in all its light and airy glory. This is Diddy’s - ran by Diddy herself (great name) - the newest addition to Hackney’s eating and drinking scene.

With a handful of tables, a scattering of orange classroom-type chairs and a healthy collection of plants, Diddy’s is by day peaceful, and by night a little rowdier - partly fuelled by the reasonably-priced Negronis and otherwise fuelled by the fun, friendly, collaborative vibe that Diddy’s encourages. Case in point: we met Diddy on a sunny Friday morning when she was in the middle of cleaning the floorboards - there was a 30th birthday party the night before, so things were feeling more than a little sticky. You get the idea.

Diddy’s aim is simple: “I wanted to open a relaxed neighbourhood place with a strong sense of community and affordable prices where you felt valued as a patron and could have a night out without feeling like you’d just spent all your rent money, the type of which I felt were disappearing.”

Occupying a spot that’s away from Hackney’s main drag, there’s definitely something sanctuary-like about Diddy’s. Whether it’s the radio on in the background or the jugs of seasonal daffodils bathed in sunlight, we could see ourselves spending some serious downtime here. The tables are close together enough that you can imagine conversation sparking up between strangers - a rarity in an area so characterised by laptop-flat-white-culture.

In fact, that’s exactly the atmosphere Diddy wanted to encourage, channelling an “old school style of local cafe” she told us.

“I’m so thrilled that we already have so many regulars in such a short space of time, I love hearing what everyone does as we have so many different types of people which is exactly what I was hoping for.”

Downstairs is a basement with a projector and room for a bit of a “rave” in Diddy’s words. She’s still making up her mind what she wants to do with the space, but it will probably be something influenced by what her friends, locals and customers want. And so it should be.

After a brief spell in hospitality at nearby Bistrotheque in her early twenties, Diddy then went on to have a successful career in TV, before coming full circle back to food and drink in the form of her own place. Living locally, Diddy knows the area well and loves Hackney like the best of us.

Her favourite pastime? “I really just enjoy rolling around on my bike with no hands pretending I’m a 15 year old boy just enjoying the whole of Hackney” she said, “I love it all - the streets, canal, hidden squares, Victoria Park, and all my friends that I could bump into hiding in any of those places!”

Amen to that. We recommend you hot-foot it pronto down to Diddy’s for a coffee, a chat or a cocktail in Hackney’s friendliest new offering.

Words: Lucy Vincent
Images: Rosie Herdman for Glasshouse Journal

Share this:

More From The Journal

  1. Kitchen Table: Open Kraut Sandwich

    ​Looking for a fresh take on your lunch time sandwich? We’ve got a mouth-watering option that might just hit the spot.

    More +
  2. Work with us at Glasshouse Salon

    Fancy being a part of our close-knit Glasshouse team? We have just the opportunity for you.

    More +
  3. The Glasshouse Guide to Eyeliner

    ​From bold and experimental, to the classic sixties cat-eye, we’ve got the low down on how to perfect your eye make up and elevate your look from day to day.

    More +
  4. Q&A: The Bodysuit of Barcelona

    ​We’re self-confessed devotees when it comes to a simple, sustainably-produced basic. Why is why new brand The Bodysuit of Barcelona caught our attention with their streamlined, neutral take on the ever-versatile bodysuit. We caught up with founder Susana Martin to find out more.

    More +
  5. Glasshouse Salon: How We Get Ready

    ​Whether you’re out the door in five minutes or spend the morning savouring some “you time”, we think your morning routine says a lot about you. Which is why we got the Glasshouse team together to share the hair, skin and beauty rituals that get them up and out the door everyday - featuring a bevy of natural and organic products that we can’t live without.

    More +
  6. Hair Musing: Frederikke Sofie

    Scandi style and a full head of natural curls? Our latest hair muse, Danish model Frederikke Sofie, has them both in spades. We unpick her off-duty appeal.

    More +
  7. Why We’re Anti “Anti-Ageing”

    ​With American beauty magazine Allure denouncing the term “anti-ageing” and the industry as a whole recognising the importance of celebrating ageing, rather than fighting against it, we offer our thoughts on the matter.

    More +
  8. The Acey Goes In-House

    ​Our go-to sustainable fashion destination The Acey has gone in-house - producing a beautiful, ethical capsule collection of pared-back dresses. We sat down with brand founder Holly to find out more.

    More +
  9. Illustrated: Alexa Coe

    ​With her clever nudes and seamless pen lines, Alexa Coe is our latest illustration-crush - and we’ve fallen equally as hard for her female subjects. We caught up with the London-based artist to find out more.

    More +
  10. White Heat

    A breezy white wardrobe meets fresh-faced makeup and wispy locks in our latest summer beauty editorial, captured on film by Laura Allard-Fleischl.

    More +
  11. Q&A: Antonia Magor, Nutritional Therapist

    With her holistic methods and positive approach, London-based nutritionist Antonia Magor is empowering people by tapping into their relationship with food, balance and health.

    More +
  12. Beauty Forecast: Soap Bars

    ​Thought soap bars were better off banished to the back of the bathroom cabinet? Think again! Soap is making a comeback in a cooler, more natural and eco-friendly format. We meet some of the brands who are doing it best.

    More +
  13. Jessie Harris: Collection FIVE

    ​We go weak at the knees every time East London based jewellery designer Jessie Harris releases a new collection. Her latest offering is as lust-worthy as ever - with her signature shapes showcased in a beautiful new lookbook.

    More +
  14. Happenings: Visible Girls: Revisited at Artlink Hull

    From skinheads to new romantics, street corners to nightclub toilets, photographer Anita Corbin captured 1980’s female subculture like no other. Her pioneering pictures are set to travel the country, starting off in Hull with Visible Girls: Revisited.

    More +
  15. Photography: Italy by Rosie Herdman

    ​Our Creative Content Manager recently returned from a three week trip in La Bella Italia - here her film diary captures the country from north to south in all its summertime glory.

    More +
  16. Step by Step: Illuminated

    ​Bronzed skin and pops of highlight - for our latest makeup tutorial, ultimate glow is the name of the game.

    More +
Load more posts