Introducing: BYBI Beauty

They say to survive you must learn to adapt, and we can’t think of a duo better at this than the multi-talented, multi-tasking Dominika Minarovic and Elsie Rutterford. If you’ve read the journal before, you’ll have seen us mention them as the pair behind Glasshouse-stocked beauty brand Clean Beauty Co. They also happen to be our neighbours here in Netil House.

The pair have a collection of natural beauty products under the Clean Beauty Co moniker, host workshops, have released a book full of natural DIY beauty recipes, create content for their website and have recently branched out into the world of luxury beauty with their newly-launched brand BYBI Beauty. Phew.

Keen to challenge perceptions of what constitutes luxury beauty, BYBI is designed to appeal to mainstream beauty junkies as well as naturally focussed customers. The name BYBI stands for By Beauty Insiders, and is also a nod to the ingredients inside the products which are all natural and non-toxic yet incredibly high performing and effective. Dominika told us they’re keen for the products to be judged on their merits as great products, rather than only because they’re natural (although this is obviously a major plus, too).

BYBI has just released two products as their debut offering, both of which we’re super excited to stock at Glasshouse.

The first is Babe Balm, a multi-purpose balm that does just about everything. We asked the girls to tell us a bit about how Babe Balm came about, and they said “We identified a gap in the market for a high performance, luxury natural beauty product that focusses on innovative ingredients rather than simple formulations. We wanted to formulate a multi-purpose product that would become our hero offering, made up of interesting and unique ingredients used in high potency to actually have an effect on the skin. We got formulating, and the end result was Babe Balm!”

Babe Balm’s key ingredients are all about plumping and hydrating and the hero ingredient is Coenzyme Q10 which is naturally present in the body but depletes over time as we age. “Coenzyme Q10, a natural ingredient made famous by Nivea back in the day, is wonderful for promoting soft, firm skin.” Elsie and Dominka told us, “There’s also calendula and Brazillian Pequi for their wonderful anti-inflammatory properties, and hibiscus which has been dubbed ‘nature’s botox’. We wanted to fragrance Babe Balm without using essential oils so chose Monoi de Tahiti and vanilla for their beautiful scents and pink sweet-potato extract to give it a warm, peachy colour.” Yum.

Babe Balm can be used as a makeup remover and face cream, a cheek or brow highlighter, mixed in with powder makeup to create a creamy formula, lip balm, salve for dry elbows and knees - the list goes on. We can’t wait to see how many ways in which we can use this babin’ balm.

The second offering from BYBI is Prime Time, which is another unique product. “Prime Time is mega exciting for us - it’s the first we’ve seen of its kind. It’s a priming facial polish and cleanser, designed to prime and prep your skin to readily absorb the next step of your beauty routine and ultimately making your other products work harder. It’s a beautiful creamy texture that turns to milk once added to water.”

Prime Time’s key ingredients are fruit acids - apple and pineapple extract which non-abrasively slough away dead skin cells whilst brightening the skin. There are also Jojoba beads to physically exfoliate and cocoa butter which moisturises. It leaves the skin feeling pleasantly moisturised, super-soft and ready to absorb nutrients in your toners, serums and moisturisers. Suitable for all skin types, Prime Time is extremely gentle so even if you’re on the sensitive or oily side, it won’t irritate your skin. It also smells deliciously fresh and fruity, thanks to those apple and pineapple extracts.

We’re obviously huge fans of both these products, and we know you will be too. Elsie and Dominka have plans to expand the range very soon with more formulas being developed as we speak, and if the first two products are anything to go by, we can expect big things from BYBI.

Words and images: Rosie Herdman

Share this:

More From The Journal

  1. Second Hand September

    ​We speak to the founder of Retold Vintage and look at the new generation of ethically-minded vintage sellers.

    More +
  2. Organic Beauty + Wellbeing Week: Why We’re Embracing Organic

    As we celebrate Organic Beauty + Wellbeing Week 2020, we demystify organic certification and find out what the term means to some of our favourite beauty brands.

    More +
  3. Q&A: Eve Williams of Ede Skincare

    ​We catch up with Eve Williams, the founder of Ede - the latest skincare brand to join the Glasshouse collection. Their handmade products celebrate the age-old practice of aromatherapy, with a 21st century twist.

    More +
  4. Home Colouring with Glasshouse Salon

    As salons remain closed across the country, we know many of you have started wondering what you’re going to do about your pesky roots and eyelash-sweeping fringes. Here, we talk you through the safest options for home colouring - what you should consider and which products might just give you just the temporary solution you’re after.

    More +
  5. Q&A: The Under_Label

    ​During this challenging time for businesses, we are looking to our brilliant community of independent brands. Ethical underwear label, The Under_Label, is one such brand. We sit down with its founder, Jasmine Wickens, to talk about design, ethics and the importance of aesthetics.

    More +
  6. The Glasshouse Guide to Self Care

    ​We’re living through challenging times and it’s easy to forget to check in with our own wellbeing. We’ve compiled some of our favourite products that are perfect for carving out a therapeutic and much-needed self care moment.

    More +
  7. Ancient Beauty Rituals

    ​The time-honoured beauty rituals that still work today are being reimagined for the modern day by the likes of skincare experts such as Guy Morgan. We investigate further…

    More +
  8. Glasshouse Salon: Covid-19 Statement

    More +
  9. Eco-Conscious Fragrance

    We unbottle the perfume industry and speak to some of our favourite sustainable scent-makers.

    More +
  10. Astrology with Daliah Roth: Pisces

    ​It’s that time of the month again, where we rejoin our resident astrologer, Daliah Roth. This time we’re exploring Pisces season, and finding out more about this compassionate, sensitive and imaginative sign.

    More +
  11. Q&A: Basho Skincare

    ​We sit down with Mimi + Tor, founders of Basho Skincare, to dive deep into their inspiration behind their organic, plant based skincare that is both ethically sourced and responsibly made, placing everyone’s unique, natural rhythms and cycles centre stage.

    More +
  12. Astrology with Daliah Roth: Aquarius

    We rejoin our resident astrologer Daliah Roth, who is guiding us through one of the zodiac’s most opinionated, knowledgable and bohemian signs - Aquarius.

    More +
  13. Reduced Waste Hair Care

    Get the lowdown on Glasshouse Salon’s new reduced waste service and follow these five simple steps to make your hair care routine more eco friendly.

    More +
  14. Astrology with Daliah: Capricorn

    As we ease into a new decade, we turn to Daliah Roth, The Highgate Astrologer, for a closer look at the ambitious, organised and practical Capricorn.

    More +
  15. The Glasshouse Guide to a Conscious Christmas

    From zero waste wrapping to dropping the turkey from your Christmas dinner, here’s the Glasshouse guide to making your festive season more eco-friendly.

    More +
  16. A Sustainable Department Store, Edition No. 2

    Everything you need to know about Edition No. 2 of A Sustainable Department Store, plus some top tips on how you can shop more sustainably this Christmas from our independent makers.

    More +
Load more posts