Hair Trend: Chocolate Brown

As we edge into December and winter gets into its full gloomy-skied swing of things, it’s a tempting time of year to switch up our hair and beauty looks for something that’ll lift our moods and give us an aesthetic boost. If summer is synonymous with sun-kissed blondes and low-maintenance beach waves, the colder season stands for something different when it comes to our hair. Which is why we’re turning to chocolate brown - a rich, glossy, stone-cold classic that lends itself to chilly mornings and dark afternoons.

The hair industry has never been so inundated with new colour terms and techniques. Whether it’s ‘cold brew balayage’ or ‘illuminated brunette’, deciding what we want our hair to look like might have become a more creative process, but it also feels like more of a confusing one. Which is why we’re re-shining a spotlight on a shade that’s never fallen out of favour. A deep chocolate brown done well can be flattering, simple and big on impact - just the ticket at a time of year when you might be feeling a bit lack-lustre.

Image: Madeleine Burke
Image: Madeleine Burke

Many people may have found themselves shying away from this type of brown before, especially if they’re conscious about any red undertone in their hair. However the idea of warm tones isn’t one we should necessarily be nervous about. A warm brown can work wonders in enhancing certain skin tones and blends well with the naturally-warm undertones that are already in most people’s hair - making it a versatile option that packs a punch.

We turned to our stylist Mel for some chocolate-brown-based advice: “Rich and glossy chocolate brown shades are a popular choice at this time of year - they are flattering on most skin tones and are especially suited to skin with a warmer undertone. It is an easier shade to maintain during the winter months as you won’t have to worry as much about the colour fading in the sunshine. When using Organic Colour Systems to achieve the desired shade, you will experience a more natural fade compared to mainstream ammonia based colours whilst also preserving the long-term health of your hair, as their permanent colour does not damage the hair condition in the way that ammonia can.”

Image: Paloma Wool
Image: Paloma Wool

A versatile shade, this kind of colour compliments a winter wardrobe full of rich colours and roll necks, as well as looking the right side of preppy when worn in a low pony and fastened with one of our Bug Clothing x Glasshouse anti-waste hair ribbons.

There’s no need to be afraid of taking colour back to basics and embracing a block shade that’s a well-worn classic. Chocolate brown hair might not be the most revolutionary colour in the book, but it’s sure to make an impact and provide a much-needed pick-me-up when the weather says otherwise.


Words: Lucy Vincent
Cover image: Stephane Rolland Couture

Share this:

More From The Journal

  1. The Plastic Problem

    Our ocean has a microplastics problem; these tiny pieces of plastic that will never quite disappear have been found on beaches across the planet, in the bellies of marine animals and even in our own food chain. The beauty and fashion industries have a big part to play in the plastic clean up and so we’ve dived into the issue to find out exactly how these particles are getting into the ocean and what we can do to help stop them.

    More +
  2. Beauty Trend: Coral

    Fresh, bright and full of optimism: coral is the springtime update your makeup bag is ready for. Inspired by Living Coral, Pantone’s colour of the year, we delve into coral’s many guises and recommend how you can introduce it your beauty routine.

    More +
  3. Reads: Body by Alexa Coe

    We chat with London based illustrator Alexa Coe about self-portraiture, our relationships with our body and her newly released photography and art book, Body.

    More +
  4. Hair Trend: Headbands

    Embracing the ongoing revival of 90s accessories, we’re now turning our attention to headbands. Spotted across the SS19 catwalks and striking a balance between playful and chic, the grown-up headband is a practical accessory that makes an unfussy statement.

    More +
  5. Adaptogens in Beauty

    With the ability to regulate the body’s reaction to stress and anxiety, adaptogens have been a key part of Chinese Medicine and Ayurveda for centuries, but also contain a plethora of benefits for the skin when applied topically. From turmeric to aloe vera, we’ve rounded up our top adaptogenic ingredients to look out for in your skincare routine.

    More +
  6. Q&A: G Binsky

    Taking the Instagram world by storm, G Binsky combines the worlds of ceramics and jewellery in a unique collection of London made, wearable art. We speak to the founder Gabriela Bins about the inspiration for the brand and the importance of handmade items.

    More +
  7. Beauty Forecast: CBD

    The skincare world is constantly abuzz with new ingredients and technology, but one ingredient in particular seems to have taken 2019 by storm. CBD is popping up in our facial oils and cleansing bars and here at Glasshouse we have cut through the buzz to find out what CBD is really all about - and how it can benefit our beauty routines.

    More +
  8. Q&A: Scarlet Crawley

    ​Having left her publishing job to launch contemporary bodywork studio MASAJ, Scarlet Crawley is redefining the concept of massage, using the power of touch to cleanse the body and mind whilst restoring anatomical balance and combating the negative effects of city living. We sat down with her to discuss the benefits of massage and how best to incorporate it into our modern lifestyle.

    More +
  9. Ingredient Spotlight: Rosehip Oil

    ​Transform your skin with the latest ingredient on our radar, rosehip oil. Packed full of vitamins and essential fatty acids, find out how this cult ingredient can improve the over appearance and texture of your skin.

    More +
  10. Hair Trend: The Ear Tuck

    Effortlessly cool and extremely practical, the ear tuck is the latest - and easiest - way to style your hair this Winter, and it’s something you probably do already. Carefree, relaxed and the opposite of try-hard, this is a lazy girl’s dream that lets your facial features do the talking.

    More +
  11. Winter Dry Skin

    ​Cold temperatures drying out your skin? You’re not alone. When winter hits hard, sometimes our face is the first to feel the consequences, with dry skin becoming a more common occurrence than usual. With a little help from the founder of Evolve Beauty, we’re here to guide you through your seasonal dry skin woes.

    More +
  12. The Vegan Beauty Trouble Shooter

    ​As the vegan diet and lifestyle continues to grow in popularity, an increasing number of vegan and cruelty free products are flooding into the beauty industry and whilst this is a step in the direction, not all ‘vegan’ products are created equal. We’ve put together a guide on the subject to help you discern what is, and isn’t, 100% animal and environmentally friendly.

    More +
  13. New Year Intentions with Tamara Driessen

    We speak to crystal healer and author of The Crystal Code Tamara Driessen on how avoid the pressures of creating strict goals in January and how to ease into 2019 instead. Through reflection, introspection and other practises, Tamara guides us through the rituals that can help us enter the year with a mindful and positive approach.

    More +
  14. Hair Musing: Lou Schoof

    Striking a perfect balance between classic and contemporary, our latest muse is German model Lou Schoof, who’s sleek blonde bob and full fringe is the perfect choice for a new beginning.

    More +
  15. Wellness in Winter: Three Women Share Their Tips

    ​As Winter gets into full swing and the festive season has us feeling more than a little worn out, we’ve gathered together three women in wellness to share their tips on how to keep our immune system in tact during the silly season. From nourishing meals to grounding rituals and supplements, these women know a thing or two about keep the body balanced.

    More +
  16. Glasshouse Christmas Gift Guide

    To help ease the busy Christmas shopping period, we’ve put together our top picks from Glasshouse Shop that prioritise artisan crafts, natural and organic ingredients, sustainability and design.

    More +
Load more posts