Hair Trend: Chocolate Brown

As we edge into December and winter gets into its full gloomy-skied swing of things, it’s a tempting time of year to switch up our hair and beauty looks for something that’ll lift our moods and give us an aesthetic boost. If summer is synonymous with sun-kissed blondes and low-maintenance beach waves, the colder season stands for something different when it comes to our hair. Which is why we’re turning to chocolate brown - a rich, glossy, stone-cold classic that lends itself to chilly mornings and dark afternoons.

The hair industry has never been so inundated with new colour terms and techniques. Whether it’s ‘cold brew balayage’ or ‘illuminated brunette’, deciding what we want our hair to look like might have become a more creative process, but it also feels like more of a confusing one. Which is why we’re re-shining a spotlight on a shade that’s never fallen out of favour. A deep chocolate brown done well can be flattering, simple and big on impact - just the ticket at a time of year when you might be feeling a bit lack-lustre.

Image: Madeleine Burke
Image: Madeleine Burke

Many people may have found themselves shying away from this type of brown before, especially if they’re conscious about any red undertone in their hair. However the idea of warm tones isn’t one we should necessarily be nervous about. A warm brown can work wonders in enhancing certain skin tones and blends well with the naturally-warm undertones that are already in most people’s hair - making it a versatile option that packs a punch.

We turned to our stylist Mel for some chocolate-brown-based advice: “Rich and glossy chocolate brown shades are a popular choice at this time of year - they are flattering on most skin tones and are especially suited to skin with a warmer undertone. It is an easier shade to maintain during the winter months as you won’t have to worry as much about the colour fading in the sunshine. When using Organic Colour Systems to achieve the desired shade, you will experience a more natural fade compared to mainstream ammonia based colours whilst also preserving the long-term health of your hair, as their permanent colour does not damage the hair condition in the way that ammonia can.”

Image: Paloma Wool
Image: Paloma Wool

A versatile shade, this kind of colour compliments a winter wardrobe full of rich colours and roll necks, as well as looking the right side of preppy when worn in a low pony and fastened with one of our Bug Clothing x Glasshouse anti-waste hair ribbons.

There’s no need to be afraid of taking colour back to basics and embracing a block shade that’s a well-worn classic. Chocolate brown hair might not be the most revolutionary colour in the book, but it’s sure to make an impact and provide a much-needed pick-me-up when the weather says otherwise.


Words: Lucy Vincent
Cover image: Stephane Rolland Couture

Share this:

More From The Journal

  1. Meet The Founder: Laura Rudoe of Evolve Beauty

    ​On Monday 19th November we are hosting a Q&A and skincare session with Evolve beauty founder Laura Rudoe and Glasshouse founder Olivia Crighton, covering everything from ingredient sourcing to sustainability and the story behind the independent British brand, plus the chance to try out some of our favourite products from the range.

    More +
  2. Beauty: Boyish Brows

    ​Defined yet wearable with a touch of boyish charm, the latest eyebrow trend makes the most of the brows you’ve got. Here are our top tips on giving your natural brows some extra character to make just enough of a statement.

    More +
  3. Photography: Ilsa Wynne-Hoelscher Kidd

    Ilsa Wynne-Hoelscher Kidd is an Australian photographer who’s sensitive style lends itself to capturing the subject she resonates with most: motherhood. We catch up her to find out more.

    More +
  4. Guy Morgan: Flower Of The Five Wounds

    Verified Organic, suitable for pregnancy and ideal for those with sensitive skin, we explore the new Flower of The Five Wounds range from Guy Morgan Apothecary with imagery from photographer Thea Lovstad.

    More +
  5. Rituals: Elizabeth Bennett

    To kickstart our new Rituals series on Glasshouse Journal, we speak to freelance Journalist Elizabeth Bennet to find out what a balanced lifestyle means to her and what how she stays motivated, energised and calm in modern life.

    More +
  6. Work with us at Glasshouse Salon

    Fancy being a part of our close-knit Glasshouse team? We are looking for a talented Hair Stylist to come onboard.

    More +
  7. Rule Of Three

    Celebrating the diversity and freedom of colour on different skin tones, Glasshouse’s resident makeup artist Emily and photography duo Al and K collaborate for a shoot that bends the rules of colour theory.

    More +
  8. Period Matters

    As more and more topics are placed under the sustainability spotlight, we have turned our attention to an interesting one: periods. As menstrual products start to modernise and with attitudes towards our monthly cycle becoming more open, we are delving into the subject and taking a look at some of the consciously-created menstrual products that we’ve introduced in the salon and online.

    More +
  9. Fashion Month: Round-Up

    As the curtain falls on the Spring/Summer 2019 catwalks, we have gathered together some of our favourite hair and beauty looks from all four cities.

    More +
  10. Reads: 11 by Jasmine Deporta

    Jasmine Deporta has been a favourite photographer of ours since her series Sofa Safari, where she matched her models outfits with the furniture they were sitting on. Now she’s back with the release of her first ever book, 11 - a personal journey through her last 4 years of work. We caught up with her to find out more.

    More +
  11. Hair Story: Ayesha McMahon

    As part of our Hair Story series at Glasshouse Journal, we spoke to up and coming model Ayesha McMahon about her natural hair and the story behind it. From free flowing curls to intricate braided styles, Ayesha walks us through her favourite looks and her love for her fro, along with her thoughts on the misconceptions of black hair in society.

    More +
  12. Turn of the Season

    ​Inspired by the tones and textures of Autumn, we’ve collaborated with still life artist Sophie Kirk and East London florist Still Life Flowers for an editorial shoot celebrating the new season, featuring some of our favourite Glasshouse Shop items.

    More +
  13. Nude by Kana London

    Inspired by sculptures and skin tones, the Nude Collection from Kana London is a unique take on ceramics for the home. After launching the collection at London Design Festival, we sat down with founder Ana Kerin to discuss the inspiration behind the project and the crossover between art and practical objects.

    More +
  14. Masterclass: Growing Your Hair

    Our ultimate guide to growing your hair. From the best treatments to the foods you should be eating, these top tips with help from our Creative Director Mia will help you to achieve longer locks whilst maintaining the long-term health of your hair.

    More +
  15. Photography: Yumna Al-Arashi

    ​London based photographer, filmmaker and writer Yumna Al-Arashi uses her art to challenge perceptions of women and Eastern culture, offering a new, more powerful narrative for us to explore. We sat down with her to find out more about the inspiration behind her work.

    More +
  16. Bug Clothing: The Magda Pants

    Glasshouse friend and collaborator Amy Ward designs linen easy wear that’s made to last and to be loved. The Magda Pants are her first foray into trousers and Amy has hand-picked an inclusive mix of interesting women to show them off. We chat to Amy about her open and ethical approach to clothes and running an independent business.

    More +
Load more posts