Hair Trend: Chocolate Brown

As we edge into December and winter gets into its full gloomy-skied swing of things, it’s a tempting time of year to switch up our hair and beauty looks for something that’ll lift our moods and give us an aesthetic boost. If summer is synonymous with sun-kissed blondes and low-maintenance beach waves, the colder season stands for something different when it comes to our hair. Which is why we’re turning to chocolate brown - a rich, glossy, stone-cold classic that lends itself to chilly mornings and dark afternoons.

The hair industry has never been so inundated with new colour terms and techniques. Whether it’s ‘cold brew balayage’ or ‘illuminated brunette’, deciding what we want our hair to look like might have become a more creative process, but it also feels like more of a confusing one. Which is why we’re re-shining a spotlight on a shade that’s never fallen out of favour. A deep chocolate brown done well can be flattering, simple and big on impact - just the ticket at a time of year when you might be feeling a bit lack-lustre.

Image: Madeleine Burke
Image: Madeleine Burke

Many people may have found themselves shying away from this type of brown before, especially if they’re conscious about any red undertone in their hair. However the idea of warm tones isn’t one we should necessarily be nervous about. A warm brown can work wonders in enhancing certain skin tones and blends well with the naturally-warm undertones that are already in most people’s hair - making it a versatile option that packs a punch.

We turned to our stylist Mel for some chocolate-brown-based advice: “Rich and glossy chocolate brown shades are a popular choice at this time of year - they are flattering on most skin tones and are especially suited to skin with a warmer undertone. It is an easier shade to maintain during the winter months as you won’t have to worry as much about the colour fading in the sunshine. When using Organic Colour Systems to achieve the desired shade, you will experience a more natural fade compared to mainstream ammonia based colours whilst also preserving the long-term health of your hair, as their permanent colour does not damage the hair condition in the way that ammonia can.”

Image: Paloma Wool
Image: Paloma Wool

A versatile shade, this kind of colour compliments a winter wardrobe full of rich colours and roll necks, as well as looking the right side of preppy when worn in a low pony and fastened with one of our Bug Clothing x Glasshouse anti-waste hair ribbons.

There’s no need to be afraid of taking colour back to basics and embracing a block shade that’s a well-worn classic. Chocolate brown hair might not be the most revolutionary colour in the book, but it’s sure to make an impact and provide a much-needed pick-me-up when the weather says otherwise.


Words: Lucy Vincent
Cover image: Stephane Rolland Couture

Share this:

More From The Journal

  1. Q&A: Eve Williams of Ede Skincare

    ​We catch up with Eve Williams, the founder of Ede - the latest skincare brand to join the Glasshouse collection. Their handmade products celebrate the age-old practice of aromatherapy, with a 21st century twist.

    More +
  2. Home Colouring with Glasshouse Salon

    As salons remain closed across the country, we know many of you have started wondering what you’re going to do about your pesky roots and eyelash-sweeping fringes. Here, we talk you through the safest options for home colouring - what you should consider and which products might just give you just the temporary solution you’re after.

    More +
  3. Q&A: The Under_Label

    ​During this challenging time for businesses, we are looking to our brilliant community of independent brands. Ethical underwear label, The Under_Label, is one such brand. We sit down with its founder, Jasmine Wickens, to talk about design, ethics and the importance of aesthetics.

    More +
  4. The Glasshouse Guide to Self Care

    ​We’re living through challenging times and it’s easy to forget to check in with our own wellbeing. We’ve compiled some of our favourite products that are perfect for carving out a therapeutic and much-needed self care moment.

    More +
  5. Ancient Beauty Rituals

    ​The time-honoured beauty rituals that still work today are being reimagined for the modern day by the likes of skincare experts such as Guy Morgan. We investigate further…

    More +
  6. Glasshouse Salon: Covid-19 Statement

    More +
  7. Eco-Conscious Fragrance

    We unbottle the perfume industry and speak to some of our favourite sustainable scent-makers.

    More +
  8. Astrology with Daliah Roth: Pisces

    ​It’s that time of the month again, where we rejoin our resident astrologer, Daliah Roth. This time we’re exploring Pisces season, and finding out more about this compassionate, sensitive and imaginative sign.

    More +
  9. Q&A: Basho Skincare

    ​We sit down with Mimi + Tor, founders of Basho Skincare, to dive deep into their inspiration behind their organic, plant based skincare that is both ethically sourced and responsibly made, placing everyone’s unique, natural rhythms and cycles centre stage.

    More +
  10. Astrology with Daliah Roth: Aquarius

    We rejoin our resident astrologer Daliah Roth, who is guiding us through one of the zodiac’s most opinionated, knowledgable and bohemian signs - Aquarius.

    More +
  11. Reduced Waste Hair Care

    Get the lowdown on Glasshouse Salon’s new reduced waste service and follow these five simple steps to make your hair care routine more eco friendly.

    More +
  12. Astrology with Daliah: Capricorn

    As we ease into a new decade, we turn to Daliah Roth, The Highgate Astrologer, for a closer look at the ambitious, organised and practical Capricorn.

    More +
  13. The Glasshouse Guide to a Conscious Christmas

    From zero waste wrapping to dropping the turkey from your Christmas dinner, here’s the Glasshouse guide to making your festive season more eco-friendly.

    More +
  14. A Sustainable Department Store, Edition No. 2

    Everything you need to know about Edition No. 2 of A Sustainable Department Store, plus some top tips on how you can shop more sustainably this Christmas from our independent makers.

    More +
  15. Astrology with Daliah Roth: Sagittarius

    As we being to approach the final month of the year, we turn to Daliah Roth, The Highgate Astrologer, to tell us more about the free-spirited nature that defines Sagittarius.

    More +
  16. Sustainable Sleep Rituals

    ​From ethically sourced loungewear to low waste makeup removal, we speak to some eco-conscious bloggers about all the ways you can practice good sleep hygiene without harming the planet.

    More +
Load more posts