Lookbook: Bug Clothing

It’s always great to follow a brand from their inaugural stages and see them grow, which is exactly what we’ve done with designer Amy Bug Ward of Bug Clothing, who previously worked at Netil House. Initially won over by the simple aesthetic and utilitarian shapes of her clothing, we’ve fallen for her latest image series and collection of linen and cotton staples - think wide trousers, no frills tops and bow strap bras in light beige and navy. Add in a pared-back set and naturally textured hair by Glasshouse girl Anna, and you’ve got a lookbook that minimalist dreams are made of.

Amy has also just launched her brand new online shop to coincide with the collection, so you can now browse and buy your very own slice of Bug! Every item is handmade and produced to order, using materials sourced locally and sewn together in Amy’s Hackney studio. We love the brand’s small scale mentality and are looking forward to plenty of bigger things from Bug Clothing. In the meantime we caught up with Amy about her inspiration, techniques and thoughts on keeping things simple.

“I left uni two years ago and I’ve been designing and making continuously since then. I make clothing that’s simple and oversized - I think it’s so important to be comfortable and for clothes to be easy, versatile pieces. They’re also super flattering on multiple shapes and made out of light, spacious materials that (hopefully!) go with plenty of things. When I’m designing I consider things like people who cycle, or people who have all kinds jobs - I’ve got friends who are ceramists, photographers, artists - and I like to think the pieces are functional and suitable for anyone. My collections are usually inspired by my friends and the people I hang out with anyway. I hate clothes that make you feel like you’re conscious of your body all day, so it’s all about comfort!”

“I always start with an idea and make an initial toile to see how the garment fits and sits on the body. Designing for me is done through physically making and pattern cutting, although I do sketch. I’ve used lots of linens in this collection - it’s a natural fibre and a really flattering fabric, which lets the skin breath. Linen is also super durable and beautiful when it wears. Actually I almost prefer it more when it’s a bit beaten up and interesting looking.”

“With this shoot I wanted to use people I thought were cool or doing interesting things. For instance Jala (one of the models in the shoot) is an artist and creates amazing sculptures. Character speaks for a lot and I like to think you can see it come through in the pictures. My friend Ola shot the series, she’s a still life, food and travel photographer who’s starting to work on some fashion commissions, so she’s great at picking up on details and keeping things simple. And of course Glasshouse girl Anna did the hair and makeup! I hope it results in a simple, beautiful series of images that reflect the garments.”

Thanks Amy! Click here to visit the newly launched online shop.

Models: Jala Wahid + Jennifer Adagio
Photographer - Ola O Smit
Assistant - Karolina Merska
Hair + MUA - Anna Maki
Manicurist - Charly Avenell
All clothing - Bug Clothing

Share this:

More From The Journal

  1. Gender Neutral Prices

    As we launch a new gender neutral price list that makes hair cuts and colour the same for both men and women, we’re take a look at some of the other industries affected by the so called ‘pink tax’ and why many women end up paying more than men for the same products.

    More +
  2. Astrology with Daliah Roth: Libra

    ​Autumn is officially here and with it comes the beginning of Libra season. Balanced, social and often romantic, Daliah Roth of The Highgate Astrologer helps us delve deeper into the qualities of this sign.

    More +
  3. Hair Trend: Slicked Back

    From Molly Goddard to Roland Mouret, we spotted the slicked back look all over the SS20 catwalks. Though the style may seem more high fashion than everyday, hair that’s swept of the face is surprisingly flattering and easy to achieve. With help from our Senior Stylist Mel, we’ve put together some tips on the bold yet sophisticated trend.

    More +
  4. Plastic-Free Periods

    ​As more and more alternative period products become available, we chat to four real women to hear their experiences transitioning from conventional feminine care to more sustainable and healthy options.

    More +
  5. The Glasshouse Guide to Beauty Recycling

    The rules around recycling can be difficult to decipher most of the time, but recycling our beauty products seems to be an even more confusing area. In celebration of Zero Waste Week, we’ve put together the definitive guide to reusing, recycling, and refilling our bathroom waste.

    More +
  6. Astrology with Daliah Roth: Virgo

    As the summer starts winding down, we’re entering into Virgo season. Practical and humble, we find out more about Virgo’s traits as we continue our Astrology series with Daliah Roth, The Highgate Astrologer.

    More +
  7. Work with us at Glasshouse Salon

    Fancy being a part of our close-knit Glasshouse team? We are looking for a talented Hair Stylist to come onboard.

    More +
  8. Beauty Trend: Orange

    Bold and zesty, orange makeup is having a moment this summer. Whether you’re up for experimenting or are a little more reserved, we’ve got some tips on how to wear the shade in a way that suits you with the help of our in-house makeup artist Emily.

    More +
  9. Amber Rowan by Thea Lovstad

    Despite diversity being more visible than ever, we still wrap a lot of our identity up in our hair. Model and actress Amber Rowan has suffered from alopecia from the age of 15, sharing her journey and the stories of others on her platform, Hair Free Life. We spent a morning with Amber and photographer Thea Lovstad, leaving feeling inspired by what she has to say and her unique beauty.

    More +
  10. Reads: Moon Lists by Leigh Patterson

    ​With a focus on reflection and perspective, Moon Lists is a new workbook from Leigh Patterson designed to guide readers through a series of prompts, lists and questions for a life experienced more deeply. We sat down with Leigh to gain some more insight about the concept and how it relates to self-care.

    More +
  11. Astrology with Daliah Roth: Leo

    As we enter Leo season, friend of Glasshouse Daliah Roth, aka The Highgate Astrologer, joins us once again to share an in depth analysis of the fiery sun sign and the Leo qualities you might see in yourself or others.

    More +
  12. Summer Beauty SOS

    From oily skin to frizzy hair, the warm summer weather can throw a few different beauty issues our way. We’ve put together a handy guide to dealing with some of the biggest bug-bears of the season so that you can enjoy your summer stress-free.

    More +
  13. Circular Beauty: Part One

    Circular beauty is the beauty trend we hope never goes out of fashion. In part one of this series, we look at how food waste is finding a new home in our skin and hair care.

    More +
  14. Think Piece: Beauty Fasting

    The beauty industry is bigger than ever. But what does that mean for the environment? And what are our overcomplicated regimes doing for our skin? We delve into the world of ‘Beauty Fasting’ to see if there’s any worth in cutting things down and giving our skin, the planet and our wallet a break.

    More +
  15. Minimal Makeup with Maximum Impact

    As things heat up this summer, we’re favouring minimal makeup with maximum impact. From a bold lip to blush-flushed cheeks, this is a simple concept that places the focus on the skin paired with a punchy summer makeup look of your choice.

    More +
  16. Astrology with Daliah Roth: Cancer

    In the second instalment of our Astrology series with Daliah Roth, The Highgate Astrologer, Daliah talks us through the qualities and attributes of the Cancerian. Nurturing, emotional and perhaps prone to grasping onto things and people, find out how much you identify with the sign and what it could mean for you.

    More +
Load more posts